Social Media Campaign

Question: Choose any business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign. Then, develop the marketing campaign. The campaign needs to: Describe specific campaign objectives. Identify and describe the target audience. Describe the social media marketing activities. Describe the metrics to be used to judge campaign success. Develop a timeline for the specific campaign. Answer: Marketing campaign objective In this assignment the researcher has discussed the marketing objective of Apple Inc. Apple Inc is a multinational company which deals in the field of the mobile industry (Apple, 2016). To increase the sale of the product in the United States of America. To make sure that the product is available in every retail shop. To increase the visibility of the product. To create awareness of the product among the general public. To build a hype of the new product launched by Apple. To promote the brand name of the organization. Target Audience The target audiences of Apple are mainly premium clients. The prices of the product are high, and it attracts the corporate clients. This has helped the organization to increase their profit range. The organization is also planning to attract the young generation. Apple is planning to introduce products with market penetration pricing strategy (Apple, 2016). This will help the organization to attract teenagers and college students. Apple has also redefined its market by the introduction of innovative mobile phones and softwares. This has helped Apple to attract customers between the age group of 20 years to 50 years (Lhr, 2013). Social media marketing activities Apple has used social media hugely to promote its marketing activities. The organization has displayed all their products on the website of the organization (Carlson Lee, 2015). Apple has used social media sites like Facebook and Twitter to promote its products. In Facebook, the organization has opened a group in which the details of the products are displayed. Different reviews about the products of Apple are also posted on the Facebook page. Twitter has also been used by Apple to promote its marketing objectives. Top management of the organization has also created blogs in which benefit of the products are highlighted. Promotions of the new products are also done through the social media sites. Apple has also promoted its products through Instagram (Alharbie 2015). Apple also promotes through pop-up advertisement in different sites. The organization has also sent an email to their existing customers to promote their new products. All these have improved the social media marketing objectives. Metrics to judge campaign success The success of the social media marketing campaign is judged by online orders of customers, number of people who have visited the website, number of followers, comments, and likes. Measuring Criteria Met Not met Online order of customers Website visits Number of followers Likes Comments Tweets Table 1: Metrics to judge success of campaign (Source: Created by the author) Timeline of specific campaign Image 1 Task Name Duration Start Finish Predecessors Promotion through groups in Facebook 15 days Thu 6/16/16 Wed 7/6/16 blogs in twitter 15 days Thu 7/7/16 Wed 7/27/16 1 posting on Instagram 15 days Thu 7/28/16 Wed 8/17/16 2 posting on the website of the organizations 15 days Thu 8/18/16 Wed 9/7/16 3 Table 2: Time frame of Activities (Source: Created by the author) References Alharbie, A. (2015). Business growth thru social media marketing.International Journal of Innovation and Applied Studies,13(4), 873. Apple. (2016).Apple. Retrieved 16 June 2016, from https://www.apple.com/ Carlson, A., Lee, C. C. (2015). Followership and social media marketing.Academy of Marketing Studies Journal,19(1), 80. Lhr, T. (2013).Social media-marketing: Wirkungsweise und erfolgskontrolleDiplomica Verlag.